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When you drink Hendrick's Gin, it takes you to the most curious place of all, The Giniverse.
Brand Book (click image to open):
OOH
Animations for social:
Enter the Giniverse Experience:
People will find out about the experience through OOH, Instagram and Hendrick's bottles in liquor stores.
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Hendrick's Experience: Listen to the white rabbits at these locations as they will lead you to the Giniverse.
VO: Hope you had an elegant ride. It's time to embark on a curiosity adventure through the city. There's more to hear at the concert hall. Keep an eye out for more white rabbits.
VO: Let botanicals occupy your day. Curiosity is close to the fountain at the park.
VO: Dreams flow like water where I'm from. Find the trap door for your next hint.
VO: Good day fellow wanderer. What a fantastic day to be curious. Dare to take a peek at the lion's den for your next clue.
VO: Congratulations. Enter the Giniverse by following my friends inside. Curiosity awaits.
VO: Follow the rabbit down the rabbit hole to the Giniverse.
VO: Welcome to the Giniverse. Where curiosity roams free.
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