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We had 5 days to create an organic Tik Tok campaign to promote Popeyes wings during March Madness.


Briana Green from the Harlem Globetrotters will be announcing the challenge.

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This is all about game day rituals, and if you don't have one, Popeyes will be posting ideas that you can use to enter the challenge.

Users are going to post their rituals. Here's what one would look like.

Not only do participants get deals on wings, they have a chance to win a Popeyes catered watch party for the Men's AND Women's championship games.

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