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It only makes sense the richest cheese has a place for you to get rich.

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Users will see OOH in grocery stores/banking platforms, hinting them to join the cheeseconomy.

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Then when people see Velveeta packaging, they're one step away from joining the cheeseconomy.

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Everyone in the cheeseconomy starts as a "shellionaire." They can get richer with actual money or promo codes inside Velveeta packages.

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Velveeta Activation: The Richness Rig

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The "Richness Rig" will be stopping at AVMs (Automated Velveeta Machines), making sure there's enough gold bricks for everyone. 

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Art Director: Miranda Arias

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