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It only makes sense the richest cheese has a place for you to get rich.
Users will see OOH in grocery stores/banking platforms, hinting them to join the cheeseconomy.
Then when people see Velveeta packaging, they're one step away from joining the cheeseconomy.
Everyone in the cheeseconomy starts as a "shellionaire." They can get richer with actual money or promo codes inside Velveeta packages.
Velveeta Activation: The Richness Rig
The "Richness Rig" will be stopping at AVMs (Automated Velveeta Machines), making sure there's enough gold bricks for everyone.
Art Director: Miranda Arias
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